Launching a technology brand takes more than a brilliant name and beautiful logo.

We accelerate adoption, revenue and innovation for early stage technology companies… and help technology leaders stay on top.

Brand Strategy and Design for Georgia Tech
Georgia Tech
Engaging Georgia citizens to advance smart and connected communities
Brand Strategy and Design
Brand Strategy and Design for Postman
Postman
Campaigning to enlist the next 8+ million developers around the world
Brand Strategy and Design
Brand Strategy and Design for Proxima
Proxima
Visualizing the wind turbine technology of the future
Brand Strategy and Design
Digital and Multimedia Solution for AT&T
AT&T
Accelerating innovation into action through Design Thinking
Digital and Multimedia Solution
Clarity, agility and humanity.
With those three qualities, a technology company can cut through the noise and connect with customers better than any of its competitors. Without them, it's a war of features that no one can win. We build enduring brands and strengthen the organizational cultures that support them by helping clients analyze the landscape, define a unique position for each of their brands and establish naming and messaging architectures that create clarity, drive differentiation and produce real business results.
Brand Strategy and Design for SetPoint Medical
SetPoint Medical
Pioneering bioelectric medicine to mitigate inflammatory disease
Brand Strategy and Design
Brand Strategy and Design for Conduce
Conduce
Inventing a brand to visualize Big Data across the IoT
Brand Strategy and Design
 for Epson
Epson
Redirecting a consumer brand to SMBs
Brand Strategy and Design for Compeat
Compeat
Scaling a legacy back office platform to reach new, larger opportunities
Brand Strategy and Design
Brand Strategy and Design for Laserfiche
Laserfiche
Bringing clarity to enterprise content management
Brand Strategy and Design
Digital and Multimedia Solution for IoT.Atlanta
IoT.Atlanta
Advancing equality and improving lives with technology
Digital and Multimedia Solution
 
Demystifying Card-Based Marketing Technology
Simplifying a complex analytics and advertising platform through storytelling animation for Cardlytics
Sales Enablement Campaign
Brand Strategy and Design for Tiburon
Tiburon
Revitalizing a leader in public safety technology
Brand Strategy and Design
Brand Strategy and Design for Adeptli
Adeptli
Inventing a skills training brand for the corporate market
Brand Strategy and Design
Brand Strategy and Design for Intygral
Intygral
Rebranding the leading digital marketing system for independent agencies
Brand Strategy and Design
Brand Strategy and Design for Reveam
Reveam
Showcasing a new technology for the world's produce
Brand Strategy and Design
Brand Strategy and Design for Groovv
Groovv
Launching a leader in social marketing and mobile payments
Brand Strategy and Design
Brand Strategy and Design for Media Alpha
Media Alpha
Underscoring the value of vertical search to new audiences
Brand Strategy and Design
Brand Strategy and Design for Cinedigm
Cinedigm
Branding a future-ready independent studio
Brand Strategy and Design
Brand Strategy and Design for Vidity
Vidity
Branding a game-changing consumer technology
Brand Strategy and Design

Straight Talk on Branding

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

Let's talk
Let's talk