Branding a Game-changing Consumer Technology
The Situation

When the country’s leading hardware manufacturers, software developers and film studios came together to create a new consumer technology service for purchasing, watching and collecting video content, they came to BrandCulture to help them define its value proposition and develop its new brand.

The Solution

We quickly honed in on the technology’s flexibility as the key to connecting with early adopters. Allowing movie and TV lovers to download content at the highest possible resolution, play it back on any device and even share it among friends and across platforms promises to be a true breakthrough in home entertainment. We named the offer Vidity, created a new identity system that’s right for the consumer space but sets this product apart, and are helping implement the brand online and in sales tools that lay the groundwork for a truly memorable launch.