True to our name, we believe that brand and culture are inextricably interwoven and mutually reinforcing elements of business success.
Organizations that define, implement and sustain them create preference, loyalty and lasting competitive advantage in the marketplace.
We base all of our brand and culture-building work on two principal tenets: Shared Purpose and Ideas + Action.
Great brands make tough choices. They assert ownership of an idea-a singular, powerful idea—that engages employees and drives customer preference. We call it Shared Purpose:
Shared Purpose is not the way that traditional firms approach branding, and it’s certainly not a quick fix for tactical-minded marketers. But it’s critical to the long-term success of any business, and it’s what BrandCulture does best.
Every great brand rests on a strong strategic and cultural foundation. But it is effective implementation that brings brands and cultures to fruition and allows them to achieve their full potential.
Effective implementation requires deep experience outside of the boardroom and on the front lines. It requires a keen sensitivity to the constraints imposed by each client’s business and organization. It requires an unflinching, unrelenting, unapologetic attention to detail, because detail is what matters in the real world, and the real world is where brands live or die.
At BrandCulture, we think as much about implementation as we do about strategy, and we’ve built an organization that excels at both.
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