Social Media and Fuzzy Math
July 25, 2011 ‐ 2 comments

Among the BrandCulture articles of faith, we include the principal tenets that Words Matter, Design Matters and Details Matter. With Social Media firmly entrenched as the only thing marketers seem to want to talk about, we’re inclined to add Math Matters to the canon.http://kahovka-service.ru


DOES 10% OF 200 MILLION REALLY EQUAL 20 MILLION?

Scanning the headlines this morning we noticed what is actually quite an outrageous claim about Twitter. One of the teasers for an article about the death of Amy Winehouse (RIP and all, but what about the famine in Somalia?!) said that within minutes of her demise 20 million people were discussing it on Twitter. Upon further investigation, here’s a call-out in the article that provides further explanation:

CASE IN POINT: CLICK THROUGH RATES

Tell your friends:
2 Comments >>
Kumon Logo Strikes Precisely the Right Note of Misery
2
July 29, 2011 4:04 pm
[...] TWITTER ← Social Media and Fuzzy Math [...]
Rob
1
July 25, 2011 6:05 am
Hilarious catch (the Twitter one). If it was true, which it's clearly not, it would also sort of undermine the idea of Twitter as a "social" media, since it implies less conversation and more one-way "announcements."
 
 

Calling B.S.:
A Five-Part Series

BrandCulture’s thoughts on the conventional wisdom.

About BrandCulture Talk

At BrandCulture Talk, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us and weigh in?

Subscribe to BrandCulture Talk
Twitter Feed