Restoring sanity and order to complex, cluttered lives
The Situation

Safeguard Self Storage faced the dilemma of offering a superior product in a commoditized market. In an industry consistently driven by the lowest common denominator of “Just $1 moves you in,” Safeguard leveraged its decades of experience to glean superior understanding about why people store their belongings, not just what they store.

The Solution

BrandCulture used these insights to create a brand strategy and follow-on targeted marketing campaigns founded in the idea of restoring order and sanity to cluttered, complicated lives. BrandCulture then extended the promise of providing “The Antidote to Entropy” through direct mail, sales promotion and search engine optimization initiatives to reduce sales cycle times and increase overall offline and online sales activity.