Ever the conscientious consumers (or guilt-ridden bourgeois souls), we couldn’t help but choose these when shopping for free range eggs recently:
Shockingly bad corporate wordmark aside, we were immediately drawn to the simple raw cardboard and delicate serif typography. When we opened the package, it got even better:
Nestled ever-so-delicately among the eggs, a few pieces of straw that the hardworking farmer must have absentmindedly allowed slip into the box as he gently moved the precious cargo directly from the chicken’s idyllic nest to the unpretentious vessel (which we proceeded to crack directly in our All-Clad d5 12″, shimmering with just the right amount of Lambda).
Or, is the straw-as-prop an affectation so obvious that it calls unwanted attention to the unnecessary energy, effort and expense required to insert it in each container?
Probably not. We’re betting that most shoppers don’t think quite as much about packaging as we and our dear readers do, so we dub this a packaging success – one that not only sets the product it contains apart, but provides unexpected pleasure and validation to those who purchase it.
We shan’t ever buy eggs sans straw again.