For anyone out there in charge of or in a position of influence over an organization, we give you the words of Charlie Beck, chief-designate of the Los Angeles Police Department, as reported in the LA Times on November 7, 2009:
“The only way that real change is made is from the bottom up,” he said. “You can mandate change from the top … but the only way an organization really changes is from the roots up; that’s much more powerful. So what you’ll see is different with me is I’m going to concentrate on the roots of the organization."
We can neither confirm nor deny that Deputy Chief Beck is an avid reader of BrandCultureTalk, but he's certainly a kindred spirit of ours. Whether you're trying to reform a police department or to align your business and your employees around a new promise to the market, your challenge is the same: if you don't convince the rank and file, you don't stand a chance of success.