NBC Universal Launches Logo That Tells Employees What Exactly?
January 28, 2011 ‐ 2 comments
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January 29, 2011 4:04 am
We hear you Clayton, and there's nothing we like more than a raw gut reaction. In fairness, though, NBC Universal is changing the corporate logo, but that doesn't mean they can't decide to keep the peacock for the network LOB. And we have to admit, we do love the peacock as well - especially as the favicon for NBC.com.
Clayton Borah
January 28, 2011 9:19 am
It amazes me how many major brands are making poor brand decisions recently. NBC Universal produces entertainment. Their shows touch millions of people everyday and are a part of their lives. These people have made NBC Universal part of their story. So why in the name of everything good and holy would they remove the one part of their logo that had a personality. That peacock was at least something to relate to. People don't relate to wordmarks. They have stripped all the humanity from their logo. It seems that even recently I saw some interesting animations of the peacock that had some endearing qualities. It was this funny little bird that made me chuckle. Granted I don't have the foggiest idea what the peacock had to do with a television network, but it had been around so long and carried so much equity in recognition that it just worked. You don't see McDonalds dropping the Golden Arches. The world has been moving in a corporate and sterile direction for years and consumers are getting tired of it. People want a connection. People see them as "their brands" and are invested in that relationship. Consumers want to interact with their brands and see them as a good friend. Why oh why don't major corporations see this? I haven't done any research on this, and this is totally my gut reaction. Maybe after seeing the new mark in the real world my opinion may change.

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