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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Insurers at the Front Lines of Climate Change

As seen in Dig-in.com. Insurance companies are often on the losing end of climate change, paying out increasingly exorbitant sums as extreme weather such as tornadoes, floods and fires damage property, agriculture and businesses. But flipping the perspective for a moment, can insurance companies take active measures to mitigate the risks of climate change? Insurance […]

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The Southwest Airlines Meltdown: When a Strong Brand is Humbled by Weak Systems

An unfortunate number of Americans will remember the Great Travel Debacle of the 2022 Christmas travel season. A once-in-a-century storm swept the nation coast-to-coast causing untold misery for thousands of travelers and effectively canceled the holidays for many. While most airlines were able to manage their delays and cancellations despite the disruptions and return to […]

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Transforming the Insurance Sector From Laggard to Leader

See related article published on Digital Insurance. While the pandemic took many industries on a rollercoaster ride, few had so many previously set-in-stone strategies, processes and go-to-market gameplans completely upended as the insurance sector. For both established carriers, newer insuretechs, brokers and the multitude of channels in between, no organization was spared the shock of […]

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Navigating In-Office and In-Home Workplace Environments to Foster Collaboration and Contentment

The research is clear—employees are more productive and happier in workplace environments that have been intentionally designed to motivate them around a common purpose. From the days of the cubicle to the era of the open plan office, employers have endeavored to develop working environments that help workers engage more productively and find increased fulfillment […]

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Motivation Beyond Money Through Effective Employee Rewards and Recognition

Let’s face it—recruiting new workers isn’t the only problem companies face in a post-lockdown environment. While past generations were content to spend their careers with one company, a new generation of quickly rising employees of the Millennial and Gen Z generations are increasingly motivated to prioritize challenges over comfort, moving onto the next big thing […]

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