Naming and Politics, German Style
September 21, 2011 ‐ 1 comment

They’re brash, they’re bold, and with 15 seats in a German state parliament they must be taken seriously.

Say what you will about their politics, you’ve gotta love their naming chutzpah…

Piratenpartei Deutschland (Pirate Party Germany) was founded in 2006 to address file sharing and data protection issues. Not exactly a broad enough platform for  first-past-the-post voting, but apparently appealing enough among under-30 Berliners to prevail in a Parliamentary system. The party had never won state or federal representation before,  has no paid employees, has a poor grasp of letter spacing and a penchant for light flare effects.

But we love them anyway.

Consider that the major parties in Germany are the Christian Democratic Union, the Christian Social Union, the Social Democratic Party, the Free Democratic Party, The Left and The Greens. It’s always invigorating to see a fresh approach to naming in a field that’s grown stale. (Citizens in Rage is a different kind of name too, but their politics are tough for us to swallow).

The Pirate Party is also a gleaming example of building a brand that’s true to the organization’s purpose. Something tells us they didn’t run this name through focus groups before adopting it. Rather, they took what was a pejorative term (piracy) and claimed it for their own, turning it into a badge of honor for a generation that believes sharing data is not just a technological given but a basic right.

Finally, they’re having fun. After all, who wouldn’t want an invitation to a Pirate Party?

Swapping the elephant or the donkey for a skull and crossbones may not be the right way to win the White House anytime soon. But with the way the job market’s going, we bet Frank Luntz and Joel Benenson are polling likely 2012 voters on the appeal of eyepatches already.

Tell your friends:
Germany facts
September 21, 2011 11:14 pm
The Pirate Party Germany will not last long and has no future. The name may be true to the organization’s purpose but they have no clue how to make good politics to bring Germany forward as they have no experience in Politics whatsoever. They are the new-born political child of the current german debt crisis, that's all.

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