Established in 1996, The Michael Hoefflin Foundation for Children’s Cancer is a public nonprofit 501 (c) (3) foundation that provides financial and emotional support to children and their families in the Santa Clarita and surrounding valleys.
It is the mission of the Foundation to provide Hope. Help. Healing ™ to hundreds of children and their families struggling with pediatric cancer. Their goal is three fold: to find better treatments and cures through innovative medical research (they have already raised $2 million), to raise public awareness through informative materials, community events and public speaking engagements and to assist local children and their families through outreach programs with love expressed through both emotional and financial support.
BrandCulture provided a new positioning, visual language, website, and outreach tools in order to advance the Foundation’s Shared Purpose to provide Hope. Help. Healing™ to Santa Clarita and its surrounding valleys.
Through both an extensive collection of print collateral and a newly developed website, we were able to better communicate the objective of the organization to potential sponsors as well as those in need of their services. In using a series of new brochures, application forms and promotional materials employed on both the website and at company events, the Foundation furthered its fundamental goal of raising public awareness for and encouraging participation towards its cause.