Games, Names and Automobiles
December 15, 2011 ‐ 0 comments

Despite its recently plummeting sales, the Nintendo Wii changed everything. Well, maybe not everything, but it is certainly responsible for a lot of new gamers, a lot of casualties and one really fun brand name. Such a fun name that Spanish automaker Seat couldn't help themselves:

Meet the new Seat Mii, a "dinky little city car"  that comes in at 8.690€ (that's $11,293 for our American friends), boasts a 1.0L 3-cylinder engine and is capable of up to 4,7L/100km, which is about 50mpg (God bless you google!).

Mii?

Hey, we understand that branding and naming are business, not art. We don't believe that in order to be good something can never have been done before. We know that it's often perfectly fine for the same name to be used simultaneously in separate industries. And we're not above respectfully piggybacking on equity and associations that already exist in the marketplace.

But when one of the best-selling consumer devices of the last several years is called the Wii, and when the digital character that a player creates for her or himself is called a Mii, the best Seat could do was call their car a Mii too?

Frankly, we're surprised they didn't go with their alternate candidate, MyPod.

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