Fossil is Pulling a Cisco
April 18, 2011 ‐ 0 comments

You may have caught Cisco's announcement last week that it will shut down the Flip camcorder business that it acquired in 2009, if only because of your amazement that it took Cisco two years to realize that mobile phones were playing the Flip's death knell as a ringtone. Now, purveyor of "modern vintage" Fossil is making a similar mistake.  

Fossil has been co-developing something called the MetaWatch with HP, which they hope will become your personal digital aggregation point, alerting you to incoming tweets, allowing you to delete emails with the push of a button, telling you the time... Wait a minute, doesn't anyone at Fossil have a mobile phone manufactured post-2009?

You gotta watch at least the first 30 seconds of this video by HP CTO Phil McKinney introducing the device.

Did he really just say that this "innovative" watch is based on an idea he had 5 years ago!? We're not sure if in consumer electronics years that's an epoch, an era or an eon, but we know that it's long enough that a few things might have changed. Like the ballgame. We can say this for the MetaWatch. Coming from a company called Fossil, it's certainly on brand.

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