Well D+ is certainly a better grade than F-, but we'll confess we find this campaign by Drake University a head scratcher:
Incredibly, this reference to the traditional -- and by most standards, suboptimal -- grade of D+ (rather than Drake +) is purposive. The copy reads, "D+. When it comes to choosing the college that fits you best, there's simply no higher grade." Huh? Are we being too literal here, or is this as moronic as it appears?
One wonders when the marketing team that dreamed this up whilst "breaking through the box" was actually "analyzing every angle." Without a doubt, however, this campaign is "serving up a different point of view." Hey . . . it's opposite day. D+ is the new
A+! And folks wonder why our educational standards are slipping
. This campaign may be the one exception to the rule that any publicity is good publicity.
If this is "learning by doing," count us out.