Creating a global consulting partnership brand
The Situation

Cordence Worldwide is an international management consulting partnership made up of 9 independent member firms with more than 2600 consultants in 50 offices across the world. The organization was looking for help galvanizing its internal stakeholders around a more unified, strategic approach to leveraging their partnership brand.

 
The Solution

BrandCulture analyzed attitudes towards the partnership brand to uncover opportunities for making it a more powerful asset. Working in concert with Member Firm CEOs, we helped bridge divergent views to develop a positioning platform that defined the partnership’s relevance in the professional services landscape. We created a set of standards for how Member Firms can utilize the brand. And we developed the new name, Cordence Worldwide: an internationally accessible brand name that is currently being implemented across the globe.