Communicating through animation to clarify a complex analytics and advertising platform
The Situation

Cardlytics is the leader in card-linked marketing technology, partnering with financial institutions to create advertising opportunities for businesses, and savings opportunities for consumers. As the company entered a new phase of growth, they sought to clarify their message to prospective partners and clients, and further elevate their brand in the marketplace.

 
The Solution

BrandCulture concepted, wrote, designed and produced an animated video that turns Cardlytics’ sophisticated card-linked marketing solution into a compelling story that resonates immediately with prospective clients, partners and industry influencers. In addition to this flagship communications deliverable, we refined content on the company’s website and quickly developed an interim design treatment to accommodate the company’s new identity. We also created specific marketing collateral to support Cardlytics’ relationship with major financial institutions, promoting the new marketing possibilities Cardlytics makes possible to advertisers nationwide.