BrandCulture’s Unconventional Thoughts on the Conventional Wisdom

We don’t stand on ceremony, celebrate conventional wisdom or honor sacred cows. We go at them head on. If you’ve ever heard a bit of branding lingo and thought, “hey, that sounds like BS,” this series is for you. We’re here to clear away the BS in order to build back up what really matters. No bull shall get past us.

Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice… all with the assurance that every post here has passed our “Branding. Not Bull” promise.

Won’t you please join us and weigh in?
Authenticity
Does Saying You're "Authentic" Actually Mean Anything?
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Innovation
Not All "Innovations" Are Innovative
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Design Thinking
Design Thinking: Everyone is Doing it, Mostly Wrong
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Storytelling
Telling the Truth About Storytelling
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Purpose
A Real Purpose Isn't Just Jargon
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