Affirming a consumer brand investment prowess
The Situation

Brentwood Associates is a leading private equity investment firm based in Los Angeles with assets under management of over $1.2 billion. For over thirty years, the firm has established a successful track recording investing with a current focus in consumer brands. The firm’s website failed to convey the strength and stature of the Brentwood Associates track record.

The Solution

BrandCulture worked with Brentwood Associates to clarify their messaging strategy around the firm’s unwavering focus in building category-defining consumer and consumer-related businesses through sustained, accelerated growth. We developed a content strategy that would allow Brentwood Associates to further entice entrepreneurs of high-growth businesses and seasoned industry executives to partner with Brentwood because of their focus on building companies the right way, customer-by-customer, for the long haul. Equally, we developed messaging that conveys why investors choose to partner with Brentwood because of the attractive returns the firm generates through long-term, predictable growth across their investment portfolio.

We brought the new messaging strategy to life with an engaging, responsive user-experience that showcases how Brentwood Associates invests and builds world-class companies that deliver uncommon results.