Moving a research firm beyond the data
The Situation
Bovitz Research Group had become a trusted market research provider for a
number of major global brands, providing a variety of qualitative and quantitative
services. Building on these strong partnerships and the recent addition of new
expertise and capabilities, the firm sought to evolve beyond its role as a research
firm that could help answer clients’ questions and reposition itself as a strategic
partner capable of helping clients drive innovation and growth.
The Solution

Drawing on the firm’s custom approach to each client challenge, its focus on lateral
thinking and its attention to helping clients not just understand insights but truly
visualize recommendations, we helped the firm create a new brand identity around
the idea of Design-Driven Research and Strategy. The new positioning and identity
not only differentiates Bovitz and its approach, they promise work that delivers
innovation as effectively as it does data, and that provides greater business value
to clients.