And you know what? We think it works.
Whether or not we like the conservative content (you'll have to catch us during the cocktail hour to find out), we think it is enhanced by the more progressive-feeling presentation.
These days, the only element of identity more polarizing than one's political affiliation is one's computing allegiance. Mac and Microsoft ads sometimes seem designed more to preach to the choir than to score new converts.
With persuasive communications like these, we feel the SC GOP may just become more effective at reaching across the aisle.