Apple, Microsoft and The Republican Party of South Carolina
September 14, 2009 ‐ 3 comments

images-1

images-2The South Carolina Republican Party has put together the following video:

Ideological points of view aside, this feels a lot like the content of Microsoft's "I'm a PC" campaign combined with the aesthetic of Apple's "Get a Mac" ads.

And you know what? We think it works.

Whether or not we like the conservative content (you'll have to catch us during the cocktail hour to find out), we think it is enhanced by the more progressive-feeling presentation.

These days, the only element of identity more polarizing than one's political affiliation is one's computing allegiance. Mac and Microsoft ads sometimes seem designed more to preach to the choir than to score new converts.

With persuasive communications like these, we feel the SC GOP may just become more effective at reaching across the aisle.

Tell your friends:
3 Comments >>
John g.
3
October 26, 2009 1:19 pm
Hey Eric -- That crescent moon is from the South Carolina flag! fyi ... Hope all is well. I enjoy checking out your blog episodically (as Judge Ken Starr would wax eloquent); many days since LRN!
BrandCultureTalk
2
September 24, 2009 1:27 pm
Or maybe it's a crescent moon? Maybe they're trying to reach across more than just the aisle ... across oceans? Religions? Weltanschauung? Here's that logo: SC GOP logo
Rob
1
September 23, 2009 4:39 pm
Ok, but what about that logo? All that talk of conservative values and then there's a communist sickle forming the "O" in "SC GOP."
 
 

Calling B.S.:
A Five-Part Series

BrandCulture’s thoughts on the conventional wisdom.

About BrandCulture Talk

At BrandCulture Talk, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us and weigh in?

Subscribe to BrandCulture Talk
Twitter Feed