Eric Pinckert

Managing Director

As a Co-founder and Managing Director of BrandCulture, Eric leads BrandCulture’s strategy practice across all client engagements. Eric draws on decades of experience helping globally-recognized organizations such as Adobe, Microsoft, Charles Schwab, Healthnet and Nokia develop standout corporate and product branding and naming programs and galvanize their corporate cultures around strong brand values.

Prior to BrandCulture, Eric served in a variety of client and agency-side executive positions, including Head of Corporate Affairs and Head of Strategic Marketing for LRN Corporation and Senior Vice President at global branding and interactive media consultancy Siegel + Gale. Prior to his career building powerful brands, Eric was an attorney with Wilson, Sonsini, Goodrich & Rosati in Palo Alto, where he specialized in representing technology clients.

Eric is an honors graduate of Harvard Law School, holds Bachelors and Masters degrees from Stanford where he was elected to Phi Beta Kappa. He also studied at St. Catherine’s College, Oxford and the University of Urbino in Italy.

BrandCulture defines, implements and builds standout brands around strong cultures. We combine insightful strategy, inspired design and rigorous execution to create transformative brand and culture-building programs that deliver immediate impact and long-term results.


We’re a diverse team with considerable expertise: brand strategists, organizational development specialists, multidisciplinary designers and professional project managers, united in our commitment to build brands that don’t just communicate, but inspire.