A recent article about the plight of NYC financiers grappling…
Is Your Brand the Volkswagen of its Category? Maybe it Should Be.
March 2nd, 2012 · 1 Comment
Tags: Product Positioning
COACH vs. COACH Factory Store Outlet: One Brand, Two Separate Businesses
June 22nd, 2010 · 110 Comments
n.b. On April 23, 2012 we updated certain outdated statistics…
Tags: Brand Experience · Brands · Culture · Product Positioning
The One Brand that Breaks All the Rules: Kirkland Signature
March 6th, 2009 · 54 Comments
What do laundry detergent, French Bordeaux, blue jeans and Martha…
Tags: Brand Experience · Brands · Naming · Product Positioning