If you want to fight Apple, don’t do what Blackberry…
Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon
November 3rd, 2009 · 3 Comments
Tags: Advertising · Brands · Design · Product Positioning
Blackberry Falls Prey to Me-Too Syndrome
October 22nd, 2009 · 7 Comments
Here at BrandCulture we’ve got a love/hate relationship with the…
Tags: Advertising · Brands · Design · Naming · Product Positioning
