They don’t roll off the tongue, Lexicon doesn’t brag about…
Bad Brand Names that Make Good Business Sense
February 23rd, 2012 · 1 Comment
Fit In or Stand Out? Different Takes on Differentiation.
February 3rd, 2012 · No Comments
The current uproar over the Susan G. Komen Foundation got…
Tags: Brands · Design · Naming
Games, Names and Automobiles
December 15th, 2011 · No Comments
Despite its recently plummeting sales, the Nintendo Wii changed everything….
Tags: Naming
willa vs. Wella: Why Every New Brand Needs Thorough Legal Clearance
September 29th, 2011 · No Comments
willa is a start-up maker of skincare products for tween…
Tags: Naming
Cosmo For Guys? That’s What We Call a (Brand) Stretch.
August 3rd, 2011 · 1 Comment
Two days ago Cosmopolitan magazine launched a new magazine for…
Tags: Brands · Naming · Product Positioning · Promotion