The American Red Cross has rolled out a refinement to…
How the Red Cross has it Wrong
February 9th, 2012 · No Comments
Tags: Brand Architecture · Design
Fit In or Stand Out? Different Takes on Differentiation.
February 3rd, 2012 · No Comments
The current uproar over the Susan G. Komen Foundation got…
Tags: Brands · Design · Naming
Iberian Banking Brands get Bold
March 28th, 2011 · No Comments
In the wake (the throes?) of the Spanish banking crisis,…
Tags: Brand Architecture · Brands · Design
Old City, New Identity
January 6th, 2011 · 1 Comment
Cartagena de Indias was formally founded as a city on…
Brand, Identity, Consistency, and Orange Juice
April 21st, 2009 · 2 Comments
At BrandCulture, we’re vehement believers that brand is about a…
Tags: Brand Architecture · Brand Experience · Brands · Design · Product Positioning · Trends