BrandCulture Talk

Iberian Banking Brands get Bold

March 28th, 2011 · No Comments

In the wake (the throes?) of the Spanish banking crisis,…

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Tags: Brand Architecture · Brands · Design

Is First PREMIER Bank Platinum MasterCard the Worst Credit Card Ever?

June 9th, 2009 · 8 Comments

Few financial services brands have suffered the recent public spotlight…

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Tags: Brand Experience · Brands · Culture · Product Positioning · Trends

Brands in Crisis: A Second Act for Financials

September 18th, 2008 · 5 Comments

The transformation from financial high-flyer to defunct also-ran happens today…

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Tags: Brands · Naming