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Vanguard Group Goes Mavericky with “Vanguarding” Campaign

April 20th, 2010 · 2 Comments

For the past month, Vanguard Group has bludgeoned anyone not…

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Tags: Advertising · Brands

Does FedEx Still Absolutely, Positively Mean Fast?

May 7th, 2009 · 3 Comments

For over 35 years, Federal Express (NYSE: FDX) has relentlessly…

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Tags: Brand Architecture · Brands · Design · Naming · Product Positioning

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