If you want to fight Apple, don’t do what Blackberry…
Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon
November 3rd, 2009 · 3 Comments
Tags: Advertising · Brands · Design · Product Positioning
Blackberry Falls Prey to Me-Too Syndrome
October 22nd, 2009 · 7 Comments
Here at BrandCulture we’ve got a love/hate relationship with the…
Tags: Advertising · Brands · Design · Naming · Product Positioning
Leaders In Charge, But Not Always In Touch
January 22nd, 2009 · 3 Comments
Although isolation is most acute for President Obama and his staff, leaders at businesses can fall prey to a limited perspective managed and served up by “direct reports.” Corporate executives don’t deliberately set out to limit their sources of information and insight, nor are the people who work for them sycophants parroting what they think their bosses want to hear. Nevertheless, it is shockingly easy to lose connection with what people actually think and what they’re doing day to day.
Tags: Culture · Naming · Organizational Development · Trends
