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Microsoft Competes on Price. Should You?
May 10th, 2011 · No Comments
Tags: Advertising · Brands · Product Positioning · Promotion
Starbucks’ Mission Statement Writers May Have Had One Too Many Venti Peppermint Mocha Twists
March 9th, 2011 · 1 Comment
The design community is abuzz with yesterday’s launch of the modified…
Tags: Brand Experience · Culture · Design · Organizational Development · Words
Does Apple Believe Too Much of Its Own Hype?
November 16th, 2010 · 1 Comment
In two and a half hours, Apple promises to make…
Tags: Brand Experience · Brands · Promotion
New Logo for iTunes 10!
September 1st, 2010 · 3 Comments
This just in – Apple ditches the CD in the…
Tags: Brands · Design · Product Positioning
Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon
November 3rd, 2009 · 3 Comments
If you want to fight Apple, don’t do what Blackberry…
Tags: Advertising · Brands · Design · Product Positioning