BrandCulture Talk

Breakthrough Design, Breakthrough Naming Spotted on the Information Superhighway

December 15th, 2009 · No Comments

Back from our travels around the interweb, we bring you a feast for the senses.

First a site with a header that is the ne plus ultra of understatement. (Be sure to mouse over the sparkling watch)

And second, one of Mr. Kandola’s influences:

a book with a title only its author could love.

We needn’t belabor these efforts. Let’s just say we hope they provide slightly more diversion than inspiration. On the other hand, given the gleam of Mr. Kandola’s timepiece and Mr. Olson’s undeniable success (he built three multi-million dollar sales and distribution forces – early in his career!), perhaps they’re laughing all the way to the bank…

→ No CommentsTags: Brand Experience · Design · Naming

Ryanair: One Brand that Can't Commoditize Itself Fast Enough

December 10th, 2009 · 4 Comments

Even if you’ve never flown them, you’ve probably heard of European low-cost carrier Ryanair. And if you haven’t flown them it’s something you should try – at least once in your life. It’s less like Southwest and more like the second-class train car from Cuzco to Puente Ruinas: [Read more →]

→ 4 CommentsTags: Advertising · Brand Experience · Brands · Featured · Product Positioning

More Olympic Logo Controversy, Less Branding Please

December 2nd, 2009 · 2 Comments

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We’ve been following discussion of the newly-announced 2014 Winter games logo on one of our favorite blogs: LogoDesignLove. We’ll leave the design critique to that capable forum. We will, however, offer that falling too in love with your branding can sometimes do more harm than good. [Read more →]

→ 2 CommentsTags: Brands · Design

Using Design to Miscommunicate: Typography Matters…A Lot

November 30th, 2009 · 1 Comment

Is it the colors? Is it the sizes? Or is it the layout that makes this graphic work so poorly?

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[Read more →]

→ 1 CommentTags: Advertising · Design

Television Advertising Is Dead. Long Live Television Advertising.

November 17th, 2009 · No Comments

Despite Marshall McLuhan’s assertion that television advertising was the “greatest art form of the Twentieth Century,” reports of the demise of television and inefficacy of television advertising have been around since . . . well just about the dawn of television advertising.  The greater number of entertainment and information options we have, however, the more time we spend watching TV — a mind-numbing 8 hours and 21 minutes a day per household for the 2008-2009 season.  And if a recent experience here at BrandCultureTalk is any indication, folks aren’t just still watching TV, they’re still watching the ads as well.

See if you recognize this Ford spot:

[Read more →]

→ No CommentsTags: Advertising · Brand Experience · Trends