Even if you’ve never flown them, you’ve probably heard of European low-cost carrier Ryanair. And if you haven’t flown them it’s something you should try – at least once in your life. It’s less like Southwest and more like the second-class train car from Cuzco to Puente Ruinas: [Read more →]

We’ve been following discussion of the newly-announced 2014 Winter games logo on one of our favorite blogs: LogoDesignLove. We’ll leave the design critique to that capable forum. We will, however, offer that falling too in love with your branding can sometimes do more harm than good. [Read more →]

Is it the colors? Is it the sizes? Or is it the layout that makes this graphic work so poorly?

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Despite Marshall McLuhan’s assertion that television advertising was the “greatest art form of the Twentieth Century,” reports of the demise of television and inefficacy of television advertising have been around since . . . well just about the dawn of television advertising.  The greater number of entertainment and information options we have, however, the more time we spend watching TV — a mind-numbing 8 hours and 21 minutes a day per household for the 2008-2009 season.  And if a recent experience here at BrandCultureTalk is any indication, folks aren’t just still watching TV, they’re still watching the ads as well.

See if you recognize this Ford spot:

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For anyone out there in charge of or in a position of influence over an organization, we give you the words of Charlie Beck, chief-designate of the Los Angeles Police Department, as reported in the LA Times on November 7, 2009: [Read more →]