Moving office has kept us from keeping up with our beloved blog as much as we would like, but we couldn’t postpone calling out this naming disconnect that we noticed at a bus stop this morning:

The City of Culver City? [Read more →]

Okay, so you’ve done the research, developed the strategy, executed the creative, pulled off the launch, placed the ads and you’re feeling pretty proud of yourself for building the greatest brand your industry has ever seen. Guess what – your brand is still vulnerable, and it may be in a place you haven’t spent much time thinking about. [Read more →]

At BrandCulture Company, we have been seeing and are helping clients take advantage of a desire among consumers to shift their purchasing decisions back to smaller, local businesses. During the 80’s and 90’s, the Coca-Cola Company grew immense global market share with its “Think Global, Act Local” philosophy, but found that it became increasingly disconnected from its local bottling partners and customers.  In the beginning of the last decade, Coca-Cola began to evolve its go-to-market strategy with a “Think Local, Act Local” philosophy.  [Read more →]

Lest it be said that BrandCultureTalk has devolved into a raucous cacophony of screeds, we remind you of the diverse businesses and branding practices we’ve extolled including Costco, USAA, Thule, KitchenAid Mixers, Verizon, Johnny Walker,  Scion, Microsoft, (well, in fairness, we’ve also pilloried Microsoft too), BestBuy, Leavitt Group and many, many others.  For our first post of 2010, we present another positive brand experience!

[Read more →]

The other day BrandCultureTalk embarked on a bit of winter solstice shopping hoping to pick up a few holiday tokens of appreciation for some of our hardworking colleagues.  Seeking to source gifts a bit more bespoke than yet another copy of The Hangover at Best Buy, we braved the Los Angeles holiday hordes to visit Heath Ceramics in search of some timeless treasures, or as Heath puts it, “simple, good things for good people.”

[Read more →]