Good news for anyone who has ever been busted by…
Entries Tagged as 'Trends'
That’s the (Intrapreneurial) Spirit: Pet Projects that Blew Up
June 26th, 2008 · 3 Comments
Tags: Organizational Development · Trends
Selling to Micro-Niches Online
June 23rd, 2008 · 1 Comment
WARNING: If you are prone to addiction, DO NOT READ…
Tags: Brand Architecture · Trends
Is the Whole Foods Brand Losing its Mojo?
June 6th, 2008 · 1 Comment
John Mackey, the legendarily combative CEO of Whole Foods Markets…
Tags: Brand Experience · Brands · Culture · Trends
When is Destination Branding Really Destination Blanding?
June 2nd, 2008 · 5 Comments
It seems that having a nice town that people like…
Positioning your Brand on its History May Be the Key to its Future
May 27th, 2008 · 3 Comments
In these modern times, there’s still a kitchen item you can give a woman as a present that counts as a real gift, rather than a gender stereotyping offense. I found out the hard way at Christmas ’06 that it’s not an immersion blender. No, it’s the KitchenAid stand mixer – a product whose throwback design and positioning hit a number of consumer sweet spots and command a serious price premium at retail.
Tags: Design · Product Positioning · Trends