BrandCulture Talk

Entries Tagged as 'Trends'

"Pay What You Like": What Fee-Free Says About a Brand

September 23rd, 2008 · No Comments

Have you seen the GOOD sheet? Starbucks’ best new offering…

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Tags: Trends

Building Brand Equity: Think Orchestration, not Fragmentation

September 8th, 2008 · 1 Comment

A tweet does not a brand make. Well, maybe it…

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Tags: Brand Architecture · Brands · Trends

The Polarization Trend: Love Me or Hate Me, but Don’t Ignore Me

August 25th, 2008 · 3 Comments

If you can peel your eyes from the image below…

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Tags: Brands · Product Positioning · Trends

The English Language: Evolving, or Devolving?

August 8th, 2008 · 6 Comments

Did you notice the error in this title? If you…

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Tags: Culture · Trends

Naming and the New Internet: The Demise of the Squatter?

June 30th, 2008 · 2 Comments

If you’ve ever been responsible for naming a company or…

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Tags: Brands · Naming · Trends