At BrandCulture, we’re vehement believers that brand is about a…
Entries Tagged as 'Trends'
Brand, Identity, Consistency, and Orange Juice
April 21st, 2009 · 1 Comment
Tags: Brand Architecture · Brand Experience · Brands · Design · Product Positioning · Trends
Sometimes the Only Way to Win is Not to Play
March 26th, 2009 · 2 Comments
There is at least one of us here at BrandCultureTalk…
Tags: Culture · Organizational Development · Trends
What a Brand is, What a Brand isn't: Do We Need to Draw the Line?
February 11th, 2009 · No Comments
In an NPR interview last week, Obama’s new Secretary of…
Find the Unoriginal Logo
January 29th, 2009 · No Comments
Just a quick one today, BrandCultureTalk fans. Can anyone tell…
Tags: Brands · Design · Trends
Leaders In Charge, But Not Always In Touch
January 22nd, 2009 · 3 Comments
Although isolation is most acute for President Obama and his staff, leaders at businesses can fall prey to a limited perspective managed and served up by “direct reports.” Corporate executives don’t deliberately set out to limit their sources of information and insight, nor are the people who work for them sycophants parroting what they think their bosses want to hear. Nevertheless, it is shockingly easy to lose connection with what people actually think and what they’re doing day to day.
Tags: Culture · Featured · Naming · Organizational Development · Trends