BrandCulture Talk

Entries Tagged as 'Product Positioning'

COACH vs. COACH Factory Store Outlet: One Brand, Two Separate Businesses

June 22nd, 2010 · 5 Comments

For nearly 70 years, Coach (NYSE: COH) leatherware has been…

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Tags: Brand Experience · Brands · Culture · Product Positioning

De-Positioning Your Brand. Why, Burger King? Why?

April 16th, 2010 · 5 Comments

Here at BrandCulture’s new Worldwide HQ, we are scratching our…

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Tags: Advertising · Brand Experience · Brands · Product Positioning · Promotion

What Are Your Promotions Saying About Your Brand?

January 29th, 2010 · 2 Comments

Okay, so you’ve done the research, developed the strategy, executed…

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Tags: Brands · Featured · Hospitality · Product Positioning · Promotion

Ryanair: One Brand that Can't Commoditize Itself Fast Enough

December 10th, 2009 · 4 Comments

Even if you’ve never flown them, you’ve probably heard of…

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Tags: Advertising · Brand Experience · Brands · Featured · Product Positioning

Organizational Strategy Lessons from the LAPD: Business Leaders Take Heed

November 8th, 2009 · 1 Comment

For anyone out there in charge of or in a…

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Tags: Brand Experience · Brands · Culture · Organizational Development · Product Positioning