Most marketers, designers, and consultants understand that there’s far more…
Entries Tagged as 'Naming'
There should be logic behind logos
November 3rd, 2008 · 1 Comment
Tags: Brands · Design · Naming
Acquisitions and branding: Merrill in Peril?
October 20th, 2008 · 1 Comment
Let us begin with an understatement: The economy is in…
Tags: Brand Architecture · Brands · Naming
Brands in Crisis: A Second Act for Financials
September 18th, 2008 · 5 Comments
The transformation from financial high-flyer to defunct also-ran happens today…
Hi, My Name Is…From Babies to Brands, Titles Matter
July 9th, 2008 · 1 Comment
Juliet Capulet was onto something when she wondered aloud, “What’s…
Tags: Naming
Re-branding Walmart: Can the New Green be Orange, White, and Blue?
July 3rd, 2008 · 1 Comment
The behemoth everyone loves to hate has changed its corporate…