5 weeks ago Aol paid $315million to acquire The Huffington…
Entries Tagged as 'Naming'
Why Aol Should Kill The Huffington Post
March 16th, 2011 · 10 Comments
Tags: Brand Architecture · Brands · Naming
Think Twice Before Using an Acronym for a Name
January 12th, 2011 · No Comments
Deposit Interest Retention Tax – that’s what the Irish government…
The Wisdom (or lack thereof) of Rebranding In Times of Crisis
October 25th, 2010 · No Comments
The past few weeks have seen a firestorm of controversy…
The Worst Branding Advice Ever
August 17th, 2010 · 2 Comments
We can’t tell if this article from BNET is simply…
Tags: Brand Architecture · Naming
It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash
May 4th, 2010 · 5 Comments
Chalk it up to the infectious fecundity of spring, but…
Tags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming