If you don’t know by now, where have you been?…
Entries Tagged as 'Naming'
Netflix New Brand Blows People’s Minds
September 19th, 2011 · 5 Comments
British Airways Executive Club Gets the Axe (and so does Iberia Plus)
September 2nd, 2011 · Comments Off
Stow your tray table, fasten your seatbelt and put your…
Tags: Brand Architecture · Naming · Words
Cosmo For Guys? That’s What We Call a (Brand) Stretch.
August 3rd, 2011 · 1 Comment
Two days ago Cosmopolitan magazine launched a new magazine for…
Tags: Brands · Naming · Product Positioning · Promotion
Why Naming Your Startup is Harder than Naming Your Firstborn
May 23rd, 2011 · No Comments
When you’re a parent naming your child, the only opinion…
Tags: Naming · Product Positioning · Uncategorized · Words
Why Aol Should Kill The Huffington Post
March 16th, 2011 · 6 Comments
5 weeks ago Aol paid $315million to acquire The Huffington…
Tags: Brand Architecture · Brands · Naming