Is naming a science or an art? We’d like to…
Entries Tagged as 'Naming'
Baptizing Your Brand: It's More than Throwing Darts
March 17th, 2009 · 1 Comment
Tags: Brand Architecture · Naming
The One Brand that Breaks All the Rules: Kirkland Signature
March 6th, 2009 · 17 Comments
What do laundry detergent, French Bordeaux, blue jeans and Martha…
Tags: Brand Experience · Brands · Featured · Naming · Product Positioning
Blackwater's Brand Challenge Runs Deeper than a Name Change
February 22nd, 2009 · 1 Comment
If you read the paper, watch the news, or even…
Tags: Brands · Corporate Responsibility · Naming · Product Positioning
Leaders In Charge, But Not Always In Touch
January 22nd, 2009 · 3 Comments
Although isolation is most acute for President Obama and his staff, leaders at businesses can fall prey to a limited perspective managed and served up by “direct reports.” Corporate executives don’t deliberately set out to limit their sources of information and insight, nor are the people who work for them sycophants parroting what they think their bosses want to hear. Nevertheless, it is shockingly easy to lose connection with what people actually think and what they’re doing day to day.
Tags: Culture · Featured · Naming · Organizational Development · Trends
There should be logic behind logos
November 3rd, 2008 · 1 Comment
Most marketers, designers, and consultants understand that there’s far more…