Naming


	front page archives about brandculture.com RSS Entries Tagged as 'Naming' It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash May 4th, 2010 · 4 Comments Chalk it up to the infectious fecundity of spring, but… [Read more →] Tags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming Community Naming Fail: Allow Myself to Introduce Myself March 25th, 2010 · 1 Comment Moving office has kept us from keeping up with our… [Read more →] Tags: Naming Breakthrough Design, Breakthrough Naming Spotted on the Information Superhighway December 15th, 2009 · No Comments Back from our travels around the interweb, we bring you… [Read more →] Tags: Brand Experience · Design · Naming Blackberry Falls Prey to Me-Too Syndrome October 22nd, 2009 · 7 Comments Here at BrandCulture we’ve got a love/hate relationship with the… [Read more →] Tags: Advertising · Brands · Design · Naming · Product Positioning Does FedEx Still Absolutely, Positively Mean Fast? May 7th, 2009 · 2 Comments For over 35 years, Federal Express (NYSE: FDX) has relentlessly… [Read more →] Tags: Brand Architecture · Brands · Design · Featured · Naming · Product Positioning ← Previous Entries Featured Posts What Are Your Promotions Saying About Your Brand? Ryanair: One Brand that Can't Commoditize Itself Fast Enough Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon Is First PREMIER Bank Platinum MasterCard the Worst Credit Card Ever? Does FedEx Still Absolutely, Positively Mean Fast? The One Brand that Breaks All the Rules: Kirkland Signature Leaders In Charge, But Not Always In Touch Performance Previews, Teamwork, and Other Corporate Drivel Creating Corporate Culture – Before the Hire The Difference Between Branding and Advertising: In Defense of Microsoft, Bill Gates, and Jerry Seinfeld Categories Advertising Brand Architecture Brand Experience Brands Corporate Responsibility Culture Design Hospitality Naming Organizational Development Product Positioning Trends Promotion © 2008 – 2010 BrandCulture Talk