Featured Posts

• What Are Your Promotions Saying About Your Brand?
• Ryanair: One Brand that Can’t Commoditize Itself Fast Enough
• Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon
• Is First PREMIER Bank Platinum MasterCard the Worst Credit Card Ever?
• Does FedEx Still Absolutely, Positively Mean Fast?
• The One Brand that Breaks All the Rules: Kirkland Signature
• Leaders In Charge, But Not Always In Touch
• Performance Previews, Teamwork, and Other Corporate Drivel
• Creating Corporate Culture – Before the Hire
• The Difference Between Branding and Advertising: In Defense of Microsoft, Bill Gates, and Jerry Seinfeld