What do laundry detergent, French Bordeaux, blue jeans and Martha…
Entries Tagged as 'Featured'
The One Brand that Breaks All the Rules: Kirkland Signature
March 6th, 2009 · 17 Comments
Tags: Brand Experience · Brands · Featured · Naming · Product Positioning
Leaders In Charge, But Not Always In Touch
January 22nd, 2009 · 3 Comments
Although isolation is most acute for President Obama and his staff, leaders at businesses can fall prey to a limited perspective managed and served up by “direct reports.” Corporate executives don’t deliberately set out to limit their sources of information and insight, nor are the people who work for them sycophants parroting what they think their bosses want to hear. Nevertheless, it is shockingly easy to lose connection with what people actually think and what they’re doing day to day.
Tags: Culture · Featured · Naming · Organizational Development · Trends
Performance Previews, Teamwork, and Other Corporate Drivel
November 18th, 2008 · 2 Comments
A few months ago, this blog mentioned Samuel Culbert’s book…
Tags: Brand Experience · Culture · Featured · Organizational Development
Creating Corporate Culture – Before the Hire
September 25th, 2008 · No Comments
Building and nurturing a strong brand is a matter of…
Tags: Culture · Featured · Organizational Development
The Difference Between Branding and Advertising: In Defense of Microsoft, Bill Gates, and Jerry Seinfeld
September 14th, 2008 · 6 Comments
It seems that Microsoft’s (NASDAQ: MSFT) new Gates/Seinfeld TV commercial…
Tags: Advertising · Brands · Featured · Product Positioning