Okay, so you’ve done the research, developed the strategy, executed…
Entries Tagged as 'Featured'
What Are Your Promotions Saying About Your Brand?
January 29th, 2010 · 2 Comments
Tags: Brands · Featured · Hospitality · Product Positioning · Promotion
Ryanair: One Brand that Can't Commoditize Itself Fast Enough
December 10th, 2009 · 4 Comments
Even if you’ve never flown them, you’ve probably heard of…
Tags: Advertising · Brand Experience · Brands · Featured · Product Positioning
Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon
November 3rd, 2009 · 3 Comments
If you want to fight Apple, don’t do what Blackberry…
Tags: Advertising · Brands · Design · Featured · Product Positioning
Is First PREMIER Bank Platinum MasterCard the Worst Credit Card Ever?
June 9th, 2009 · 3 Comments
Few financial services brands have suffered the recent public spotlight…
Tags: Brand Experience · Brands · Culture · Featured · Product Positioning · Trends
Does FedEx Still Absolutely, Positively Mean Fast?
May 7th, 2009 · 2 Comments
For over 35 years, Federal Express (NYSE: FDX) has relentlessly…
Tags: Brand Architecture · Brands · Design · Featured · Naming · Product Positioning
