The current uproar over the Susan G. Komen Foundation got…
Entries Tagged as 'Design'
Fit In or Stand Out? Different Takes on Differentiation.
February 3rd, 2012 · No Comments
Tags: Brands · Design · Naming
Brands We Love: Pininfarina
November 8th, 2011 · No Comments
You’ve got to admire a brand that can successfully bridge…
Tags: Brands · Design · Product Positioning
Where’s the Fine Print? Promoting the Privatization of the Spanish Lottery
October 9th, 2011 · No Comments
During a recent wait for a train we were captivated…
Tags: Advertising · Design · Promotion
Kumon Logo Strikes Precisely the Right Note of Misery
July 29th, 2011 · 7 Comments
Our last post on the fuzzy math of social media…
Tags: Brand Experience · Brands · Design
A New Brand Identity for Spanish Airports
June 15th, 2011 · 3 Comments
With little fanfare and without so much as a web…