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Entries Tagged as 'Corporate Responsibility'

In search of a brand: Zipcar’s dilemma

October 23rd, 2008 · 2 Comments

There are a few meta-brands that can be many things…

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Tags: Brands · Corporate Responsibility · Product Positioning

Is this 'True' Corporate Responsibility, Nike?

August 20th, 2008 · 4 Comments

Nike’s (NYSE: NKE) 2008 “Be True” campaign, showcasing local designers…

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Tags: Brands · Corporate Responsibility · Design

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