A growing amount of research (here’s a 2005 business study,…
Entries Tagged as 'Brands'
Want to Build a High-Performance Organization? Pay Your People Less.
August 8th, 2011 · 1 Comment
Tags: Brands · Culture · Organizational Development
Cosmo For Guys? That’s What We Call a (Brand) Stretch.
August 3rd, 2011 · 1 Comment
Two days ago Cosmopolitan magazine launched a new magazine for…
Tags: Brands · Naming · Product Positioning · Promotion
Branding Climate Change: Think Smaller
August 1st, 2011 · No Comments
The ice caps are melting, glaciers are shrinking and average…
Tags: Brands · Corporate Responsibility · Promotion · Words
Kumon Logo Strikes Precisely the Right Note of Misery
July 29th, 2011 · 7 Comments
Our last post on the fuzzy math of social media…
Tags: Brand Experience · Brands · Design
Branding Local Businesses: Keep It Relevant!
July 22nd, 2011 · 1 Comment
Enjoying a delicious chocolate croissant recently, we noticed that one…
Tags: Brand Experience · Brands · Hospitality · Promotion · Retail