For nearly 70 years, Coach (NYSE: COH) leatherware has been…
Entries Tagged as 'Brands'
COACH vs. COACH Factory Store Outlet: One Brand, Two Separate Businesses
June 22nd, 2010 · 5 Comments
Tags: Brand Experience · Brands · Culture · Product Positioning
It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash
May 4th, 2010 · 4 Comments
Chalk it up to the infectious fecundity of spring, but…
Tags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming
Vanguard Group Goes Mavericky with “Vanguarding” Campaign
April 20th, 2010 · 1 Comment
For the past month, Vanguard Group has bludgeoned anyone not…
Tags: Advertising · Brands
De-Positioning Your Brand. Why, Burger King? Why?
April 16th, 2010 · 5 Comments
Here at BrandCulture’s new Worldwide HQ, we are scratching our…
Tags: Advertising · Brand Experience · Brands · Product Positioning · Promotion
Recession Silver Lining: Better Brand Experience at Best Buy, CB2, Corner Bakery and Verizon(?)!
April 13th, 2010 · 2 Comments
Here’s another entry in the unofficial BrandCultureTalk category “Focus Group…
Tags: Brand Experience · Brands · Culture · Design