The current uproar over the Susan G. Komen Foundation got…
Entries Tagged as 'Brands'
Fit In or Stand Out? Different Takes on Differentiation.
February 3rd, 2012 · No Comments
Tags: Brands · Design · Naming
Can Brands Be Too Honest?
January 29th, 2012 · 2 Comments
We certainly agree with the pundits that brands now operate…
Tags: Brand Experience · Brands · Culture
Brands We Love: Pininfarina
November 8th, 2011 · No Comments
You’ve got to admire a brand that can successfully bridge…
Tags: Brands · Design · Product Positioning
Netflix New Brand Blows People’s Minds
September 19th, 2011 · 5 Comments
If you don’t know by now, where have you been?…
More Elastic Branding: AC/DC Wine Has Arrived
August 16th, 2011 · No Comments
Just a quickie today, dear readers. Very nearly quadragenarian hard…
Tags: Brands · Product Positioning · Promotion