BrandCulture Talk

Entries Tagged as 'Brand Experience'

COACH vs. COACH Factory Store Outlet: One Brand, Two Separate Businesses

June 22nd, 2010 · 5 Comments

For nearly 70 years, Coach (NYSE: COH) leatherware has been…

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Tags: Brand Experience · Brands · Culture · Product Positioning

It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash

May 4th, 2010 · 4 Comments

Chalk it up to the infectious fecundity of spring, but…

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Tags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming

De-Positioning Your Brand. Why, Burger King? Why?

April 16th, 2010 · 5 Comments

Here at BrandCulture’s new Worldwide HQ, we are scratching our…

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Tags: Advertising · Brand Experience · Brands · Product Positioning · Promotion

Recession Silver Lining: Better Brand Experience at Best Buy, CB2, Corner Bakery and Verizon(?)!

April 13th, 2010 · 2 Comments

Here’s another entry in the unofficial BrandCultureTalk category “Focus Group…

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Tags: Brand Experience · Brands · Culture · Design

Move Your Money: A Brand Banking on Community

January 28th, 2010 · No Comments

At BrandCulture Company, we have been seeing and are helping…

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Tags: Advertising · Brand Experience · Brands · Corporate Responsibility · Culture · Trends