With Republicans accusing Obama of buying the vote and the…
Entries Tagged as 'Brand Architecture'
When it doesn't pay to advertise
October 29th, 2008 · 1 Comment
Tags: Brand Architecture · Brands · Culture · Product Positioning
Acquisitions and branding: Merrill in Peril?
October 20th, 2008 · 1 Comment
Let us begin with an understatement: The economy is in…
Tags: Brand Architecture · Brands · Naming
Building Brand Equity: Think Orchestration, not Fragmentation
September 8th, 2008 · 1 Comment
A tweet does not a brand make. Well, maybe it…
Tags: Brand Architecture · Brands · Trends
Selling to Micro-Niches Online
June 23rd, 2008 · 1 Comment
WARNING: If you are prone to addiction, DO NOT READ…
Tags: Brand Architecture · Trends
AOL's Troubling Brand Evolution Efforts
May 19th, 2008 · 2 Comments
That’s right: your grandmother’s dial-up service isn’t just for retirees anymore. This is one of several attempts AOL is making to create key brands aimed at audiences with whom the core AOL brand doesn’t resonate.
Tags: Brand Architecture · Brands