Amancio Ortega Gaona opened the first Zara store in 1975….
Entries Tagged as 'Brand Architecture'
Brands We Love: Inditex
February 12th, 2011 · 1 Comment
Tags: Brand Architecture · Brands · Retail
NBC Universal Launches Logo That Tells Employees What Exactly?
January 28th, 2011 · 2 Comments
We’re filing this under “Are you kidding me?”
Tags: Brand Architecture · Brands · Culture · Design
Virgin Finally Says Yes… to an Individual Product Brand
December 2nd, 2010 · No Comments
Yesterday Sir Richard Branson announced the launch of Virgin’s new…
Tags: Brand Architecture · Brands · Design · Product Positioning · Promotion
The Worst Branding Advice Ever
August 17th, 2010 · 2 Comments
We can’t tell if this article from BNET is simply…
Tags: Brand Architecture · Naming
It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash
May 4th, 2010 · 5 Comments
Chalk it up to the infectious fecundity of spring, but…
Tags: Advertising · Brand Architecture · Brand Experience · Brands · Design · Naming