BrandCulture Talk

Entries Tagged as 'Advertising'

Move Your Money: A Brand Banking on Community

January 28th, 2010 · No Comments

At BrandCulture Company, we have been seeing and are helping clients take advantage of a desire among consumers to shift their purchasing decisions back to smaller, local businesses. During the 80’s and 90’s, the Coca-Cola Company grew immense global market share with its “Think Global, Act Local” philosophy, but found that it became increasingly disconnected [...]

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Tags: Advertising · Brand Experience · Brands · Corporate Responsibility · Culture · Trends

Ryanair: One Brand that Can't Commoditize Itself Fast Enough

December 10th, 2009 · 3 Comments

Even if you’ve never flown them, you’ve probably heard of European low-cost carrier Ryanair. And if you haven’t flown them it’s something you should try – at least once in your life. It’s less like Southwest and more like the second-class train car from Cuzco to Puente Ruinas:

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Tags: Advertising · Brand Experience · Brands · Featured · Product Positioning

Using Design to Miscommunicate: Typography Matters…A Lot

November 30th, 2009 · 1 Comment

Is it the colors? Is it the sizes? Or is it the layout that makes this graphic work so poorly?

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Tags: Advertising · Design

Television Advertising Is Dead. Long Live Television Advertising.

November 17th, 2009 · No Comments

Despite Marshall McLuhan’s assertion that television advertising was the “greatest art form of the Twentieth Century,” reports of the demise of television and inefficacy of television advertising have been around since . . . well just about the dawn of television advertising.  The greater number of entertainment and information options we have, however, the more [...]

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Tags: Advertising · Brand Experience · Featured · Trends

Positioning Against Apple: What Blackberry and Microsoft Could Learn from Verizon

November 3rd, 2009 · 3 Comments

If you want to fight Apple, don’t do what Blackberry is doing . Don’t do what Microsoft is doing either. Do what Verizon is doing instead.

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Tags: Advertising · Brands · Design · Featured · Product Positioning