At BrandCulture Company, we have been seeing and are helping clients take advantage of a desire among consumers to shift their purchasing decisions back to smaller, local businesses. During the 80’s and 90’s, the Coca-Cola Company grew immense global market share with its “Think Global, Act Local” philosophy, but found that it became increasingly disconnected [...]

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Even if you’ve never flown them, you’ve probably heard of European low-cost carrier Ryanair. And if you haven’t flown them it’s something you should try – at least once in your life. It’s less like Southwest and more like the second-class train car from Cuzco to Puente Ruinas:

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Is it the colors? Is it the sizes? Or is it the layout that makes this graphic work so poorly?

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Despite Marshall McLuhan’s assertion that television advertising was the “greatest art form of the Twentieth Century,” reports of the demise of television and inefficacy of television advertising have been around since . . . well just about the dawn of television advertising.  The greater number of entertainment and information options we have, however, the more [...]

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If you want to fight Apple, don’t do what Blackberry is doing . Don’t do what Microsoft is doing either. Do what Verizon is doing instead.

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