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Jan 22 Leaders In Charge, But Not Always In TouchAlthough isolation is most acute for President Obama and his staff, leaders at businesses can fall prey to a limited perspective managed and served up by “direct reports.” Corporate executives don’t deliberately set out to limit their sources of information and insight, nor are the people who work for them sycophants parroting what they think their bosses want to hear. Nevertheless, it is shockingly easy to lose connection with what people actually think and what they’re doing day to day.
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May 27 Positioning your Brand on its History May Be the Key to its FutureIn these modern times, there’s still a kitchen item you can give a woman as a present that counts as a real gift, rather than a gender stereotyping offense. I found out the hard way at Christmas ’06 that it’s not an immersion blender. No, it’s the KitchenAid stand mixer – a product whose throwback design and positioning hit a number of consumer sweet spots and command a serious price premium at retail.
May 19 AOL's Troubling Brand Evolution EffortsThat’s right: your grandmother’s dial-up service isn’t just for retirees anymore. This is one of several attempts AOL is making to create key brands aimed at audiences with whom the core AOL brand doesn’t resonate.
April 2008
Apr 25 Corporate Culture: Truth vs. B.S.“…bulls—t has become the etiquette of choice in office life,” and that it can undermine a workplace because “it makes people feel beaten up, deceived—even dirty.”
Apr 17 Branding is Much More than Self-Promotion…the average North American adult’s attention span for print ads is 1.8 seconds…why are some companies squandering precious time and wasting verbal real estate? …answer lies in an antiquated understanding of what it takes to build a brand…
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