About BrandCultureTalk.com

These days there’s a lot of chatter — some might say hot air — about brands, the right and wrong ways to build enduring brand value and all things branding related. Everyone has an opinion and nearly everyone is a self-styled expert. Maybe that’s because there is no credential or license required to hang out a shingle as a “branding professional.” At BrandCultureTalk, we don’t stand on ceremony, celebrate the conventional wisdom or honor sacred cows. It’s part of our no bull promise. Instead you’ll find straight cheers and jeers for the best, worst and very latest branding theory and practice — always guaranteed to be free of jargon, corporate-speak and soporific bromides. Whether branding is your livelihood, passion or passing interest, won’t you please join us in a lively and engaging discussion that is always refreshing, sometimes contentious, but never, ever boring? Welcome to the fracas.

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9 Comments

9 responses so far ↓

1 Edward // Nov 12, 2009 at 3:24 pm

First time visit to the blog and it inspired me to checked out the brandculture.com website.

I really like your thoughtful measured approach and cant tell you how happy it makes me to see organizational strategy/behavior as an integral aspect of brand development and implantation.

But, I noticed no twitter or facebook. Have you thought about a Social Media summer intern? I’d be your first applicant.
2 Bruce Hungate // Mar 8, 2010 at 7:43 pm

If you write simply, don’t you risk the reader finding out what it is you have to say? I thought that was illegal in this field.

Your approach is a breath of fresh air. Let the others distribute bromides.
3 Recession Silver Lining: Better Brand Experience at Best Buy, CB2, Corner Bakery and Verizon(?)! // Apr 13, 2010 at 2:04 pm

[...] another entry in the unofficial BrandCultureTalk category “Focus Group of One” where we extrapolate larger significance to individual [...]
4 Vanguard Group Goes Mavericky with “Vanguarding” Campaign // Apr 20, 2010 at 6:52 am

[...] mutual fund industry even before his retirement) might agree. Although we rarely spare precious BrandCultureTalk pixels to repeat quotations, this Bogle bon mot merits recapitulation: “By adopting the [...]
5 It’s Time to Work Hard and Fly the Friendly Skies Right Together: United & Continental Merger Mismash // May 4, 2010 at 10:05 am

[...] anyone who has poked around BrandCultureTalk knows, we believe that great brands make tough choices. We also believe that great brands have to [...]
6 Kimberly Levin // May 27, 2010 at 1:02 pm

what other store can I find the Kirkland brand???
7 When is a Coach Bag Not Really a Coach Bag? When it’s from the Coach Factory Store // Jun 22, 2010 at 4:36 pm

[...] the same design and quality to ill-informed consumers, they really are two separate businesses, as BrandCultureTalk recently found out much to our [...]
8 Big Brands Check In with Foursquare // Feb 20, 2011 at 8:40 pm

[...] and burglars in exchange for dubious recognition and trifles of nugatory value. Far be it from BrandCultureTalk, however, to question the wisdom of 5 million+ happy Foursquare users! The crowd has [...]
9 Naked Pizza = Pizza 2.0 // Mar 24, 2011 at 4:53 pm

[...] Healthiest Pizza“). Even the napkins tell it like it is, which in light of our BrandCultureTalk “no bull” promise, we rather [...]